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All You Need is Within You

Dawn James~ Speaker, Author, Healer
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Monday, April 30, 2012

How natural is the word Natural when it comes to food labels?


Kellogg is facing anger on social-media sites because of complaints that its popular Kashi brand of cold cereals doesn't live up to the company's "natural" billing on ads and boxes.

The controversy went viral a week ago after a Rhode Island grocer tacked a note to one of his store shelves, telling customers he wouldn't sell the cereal because he found out the brand used genetically engineered, non-organic ingredients. …The soy in Kashi cereals comes from soybeans that have had a gene inserted to protect the soybeans from the herbicide Roundup, which kills weeds.

Kashi has done nothing wrong, says David DeSouza, Kashi general manager. "The FDA has chosen not to regulate the term 'natural,' " he says. The company defines natural as "food that's minimally processed, made with no artificial colors, flavors, preservatives or sweeteners."

Read the full story from USA Today at


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